Search Engine Reputation Management (SERM)

You can deliver exceptional quality and customer satisfaction, but one vicious competitor, disgruntled employee or anyone who feels there is a personal incentive for them to blacken your reputation, can initiate detrimental web information to challenge your continuing success.

Communicating your value is challenging; it takes a lot of hours and skill to develop and protect your online reputation and character, which is extremely important to your ongoing success. Companies with extensive work loads don’t need to spend time struggling with waning business due to hostile complaints meant to adversely impact their business.

As a result of the increasing popularity of search engines, Search Engine Reputation Management tactics have become more valuable than ever. Grumblers and grousers, unjustified complaints or embarrassing information can lead to your website being dropped to the bottom of the search.

These “complaint sites” recruit blogging and posting of derogatory statements. Their aim is to defame the company’s reputation as a whole. They make it easy to simply fill out a form and click “submit”. These are then automatically submitted to at least five internet search engines. When a customer does a Google search for your product or your company name, the adverse post on the Rip Off Report will jump to the front page of Google.